Instructor: Dr. Kate Liu
22 January, 1998
I. Brief Description to the Commercial Films
II. Three Commercial Films Convey A Mutual Myth
III. Heroine Appeals to Women Nowadays
IV. Urban Space contrast Heroine's Situation
V. Modern Women's Real Situation
情真女人”, the producer intends to make modern women identify with the character in the commercial film. Independent, true-to-self and romantic as the character, the commercial film conveys a myth that modern women whoever have these characteristics ought to have bought 鎮金店’s jewelry/gold. That is, by buying and wearing the gold, women can be as independent, natural and romantic as the character in the commercial films. Moreover, the woman/heroine in the commercial films may appeal to women in society nowadays due to the heroine's romanticized character and the confrontaheroinetion of social convention. In addition, in these three commercial films, different kinds of urban space have play important roles as contrasts to the heroine’s situation. And that might suggests the real situation of modern women nowadays. |
II. Three Commercial Films Convey A Mutual Myth