PosterĄG Jessie Chu at 12:4:26 1/16/98 from c550-10.svdcc.fju.edu.tw
MentionedĄG
| In terms of globalization, I think it is an irressistable process. Even though there is the power of govermental
protectionism. Globalization is really a natural way in the current situation. Because we have the high techonology, the global internet, and the fast and numberous commercial interactions among nations in the world. It is hard to say that we still can keep the so called 'national/native/local identity'. But what is the truely 'naitonal identity'? Does it mean that you so not use the Japanese products or American goods, then you are a patriot? Well I think it is the sacrifice of the cosummers' pleasure of consumption. Didderent people use and enjoy the goods in different ways. If we still confine ourselves in this limited concept, we are actually self-abuse. Since it is the train in current world, we have to find our own way to make use of it and enjoy it, but not restrict in the conventional/ traditional ideas. Talking of identity, it is the abstract idea of differrent definitions for each individual differences. And globalizaiton is also hard to define it. At least we know that there are three different theories to interpret it, the Frankfurt School's "mass cultural critique", Bourdieu and Baurdrillard's "symbolic goods and identity", and de Certeau's "pleasure of consumption". So every concept or term is in the situation of differentiation. What I mean is that either the globalizaiton and each individual's identity is in the process of interacting and changing. Is it the terrible homogenization? I am not sure. But in this horror or joy of globalization, what an individual/ a consumer should do is to keep a open mind to varies things and to enjoy the pleasure of consumption. |