PosterĄG Joyce at 17:44:36 1/8/98 from kate.sf.fju.edu.tw
MentionedĄG
| Once we talked about McDonald's and its specific economical impact on
us, I can't help but think of their powerful commercials. There is a new commercial about a baby who cries when seeing the logo of McDonald's (the big "M") and cries when noting seeing it. I mean it's way too terrible. The commercial helps create the "M" ideology, which is imposed in every kid. When the kids grow up, they consequently become the main consumers. You see, kids love to eat McDonald's, teenagers like to have a part-time job in McDonald's, and adults are too busy to eat at home so that they eat McDonald's or they are asked to take their kids there. It's a circle. More cleverly, when the M company first wants to establish a branch store, they will buy the pieces of land for building so that when the branch store is established, the price of the land will go up and the money will go to their pocket. Is it bad? Let's take a look at the charity work they have done in Taiwan. Apparently they know their money originally comes from us, so they use part of it in charity. This is sort of a win-win situation--both parties(the M company and we the consumers) give and take, though of course we consumers give more. Do we have to attack M for its globalizing us? If we check out our local enterprise, we will see that they are only busy taking our money and extending. The best example is the cable war these days. Are they too clever, or are we too stupid? |