Abstracts
6.5 Tues.
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LA202 |
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Han, Anna. Section A. ¡§No
More a Copycat: The transformation of Family Mart to Defeat 7-Eleven¡¨
Peng, Jessie.
Section: B Title:¡¨ Fashion Magazines Affect the Consumer Behavior
of Female College Students in FJU.¡¨ Chi, Sean. Section D. ¡§Impacts of Surroundings and Brand on Chain Convenience Stores in Taiwan¡¨ Chain convenience store in Taiwan has reached the period of maturity after its 25 years¡¦ development. Maturity means that the number of convenience stores has reached a saturation point and that some stores will have to be eliminated because of the stiff competition. Besides the general factors such as the popularity of mega-stores, convenience stores¡¦ success depends a lot on its location and its interactions with the immediate environment. Therefore, this paper discusses both the factors of surroundings and variable managing strategies relative to different brands, and argues that how well a franchisee controls these two keys factors determines not only its degree of success, but also its chances of survival. Yang, Chris. Section E. ¡§ Subsidiary Grant in Taiwan Cinema¡¨ The movie industry in Taiwan has been suffering from serious recession even with subsidiary grant implemented in 1989. This paper argues that the grant fails to save the movie industry by reviewing problems derived from the grant policy. Possible solutions are provided. ¡@ |
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LA302 |
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Chen, Alpha. Section C.
¡§Butt Out, Fu Jen!¡¨ Wu, Pace. Section B. ¡§The Proper Action and Attitude for Releasing Captured Animals.¡¨ Buddhism encourages people to have kindness toward animals (for saving not only our family and friends in the previous lives but also the ¡§Buddhas¡¨ in the future), and therefore Buddhists carry out the practice of releasing the captured animals out of pity. However, many people starts to oppose such practice because it might do harm to the animals, the ecological environment, and even human beings if we do it in an improper way. Thus, we need to know the proper way of performing such practice. We should bear the following suggestions in mind: 1. no beforehand order, 2. no fixed patterns, 3. the appropriate locations and environment, 4. time control. By releasing the animals properly, we could save even more lives. Last but not least, the intention is even more important than the action for such practice. Chang, Lori. Section E. ¡§How to Attract More Western Tourists to Taiwan¡¨ Statistics shows that 75% of the wealthiest tourists come from Europe and the United State; therefore, it will be crucial for Taiwan to find ways to attract more western tourists. Through questionnaires given to 100 western tourists, the paper presents the problems they raise and proposes concrete plans that cater to western tourists¡¦ preferences. Teng, Allegua . Section A. ¡§The Abolition of Foreign Labor Agencies is a MUST.¡¨ Foreign labor agencies have been existed in Taiwan for more than 30 years. Though many critics agree that the agencies trigger many social problems, there is no one suggesting that the agencies should be abolished. However, Taiwan must abolish the money-concerned agencies. The abolition of the agencies not only solves the social problems but also provides a fairer working environment for the labors. In this paper, I will mention by what reasons the agencies must be abolished and also provide an alternative to replace the agencies. ¡@ |
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LA308 |
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Cheng, Hannah. Section B ¡§A Hidden Modern Disease: the Internet Addiction Disorder.¡¨ This research paper investigates how the Internet affects university students in Taiwan and how the students perceive the ways they use the Internet, because there are more and more people suffering from the Internet addiction disorder nowadays. The Internet addition disorder can lead to several mental and physical illnesses, but it has not been recognized as a formal medical lexicon. I discovered in this research that even though the university students in Taiwan thought that they spent too much time on the Internet, they did not consider themselves Internet addicts, but regarding the Internet as an entertaining device for their daily life like television. Related websites: http://www.netaddiction.com/default.aspx Huang, Clytie. Section D. ¡§Would the essential music value of underground music change when it goes to mainstream in Taiwan?¡Xcase study of Mayday¡¨ As the musical environment changes, underground music seems hard to maintain its music essence when it goes to mainstream. However, music has its diversity rather than such narrow dimensions as underground or mainstream. The crucial point it that whether the musicians can keep its music¡¦s originality in any area. Thus, Mayday, despite the apparent changes of their playing style and songs¡¦ form, part of their lasted songs still present its originality when they first produce music. Related Website: Mayday¡¦s official website http://www.imayday.com Huang, Johnney. Section E. ¡§Reality TV show- An Edited Real World¡¨ The authenticity of reality TV shows has caused great debate among viewers. This paper examines a reality TV show called America¡¦s Next Top Model from different aspects of its editing to challenge its reality claim. Studies of mass communication and popular culture will be used for support.
Chen, Cindy. Section A.
¡§The Breakout of Traditional Picture Books¡XJimmy Drew an Adult¡¦s World¡¨
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SF901 |
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Liao, Jessica. Section C. ¡§Opening Online Bookstores: An Essential Strategy in the Future?¡¨ With the progress of Internet, online bookstores create more innovative and convenient functions that offer another choice for online browsers shopping bookstores online. Under the trend of E-commerce, bookstores face the stress and challenges from the growing income of online bookstores yearly. This paper points out the obstacles that bookstores may encounter while in competing with online bookstores, but giving some possible solutions for bookstores to remain their strengths and create a win-win situation with online bookstores based on long-tail theory. Wang, Ellen. Section A. ¡§A New Century for the Library: the Development of Intelligent Libraries.¡¨ In the recent years, Taipei Public Library raised a project which is ¡§Open a new century¡ÐOPEN Book Intelligent Library¡¨ and established two intelligent libraries in ¤º´ò(Neihu) and ¦èªù(Ximen). By using automated operation and specific collection in the two intelligent libraries, they aim to attract more patrons and develop people¡¦s reading habits. With the questionnaires and interviews of the intelligent libraries¡¦ goers, this paper will evaluate the positive and negative parts of the operation in this new type of library. In the conclusion, suggestions and improvements will prove that the development of intelligent libraries should be promoted.
Sam, Jheng. Section D. ¡§A
Case Study of Teacher-Student Online Chat¡¨ ¡@ Chen, Helen. Section C. ¡§Learning Painting Instead of Instruments Benefits Children More!¡¨ In this research, I will mainly focus on reasons why learning painting rather than learning music is more effective in children¡¦s character cultivation. Parents nowadays will do everything to make their child better. They often send their children to learn instruments, especially to the piano lesson. Thus, this research will provide a viewpoint from another aspect, which tries to convince parents that, music not necessarily has to be the number one choice because painting has its own benefits and the outcome might turn out to be hilarious. |
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LA204 |
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Hsu, Peggy. Section A. ¡§When the Computer Becomes Your Teacher¡¨ Some innovative teaching methods have been brought out for ESL learners since 80s. Some parents assume that one of the innovative teaching methods, the computer-assisted language teaching, can help their children to transcend the other children in learning English. However, the results of the written test given to students who learn English in the computer-assisted classroom fall short of the parents¡¦ expectation. By observing and comparing the computer-assisted classroom and the traditional classroom, this paper will prove that the computer-assisted language learning is not suitable for young ESL learners. Wu, Angela. Section D. ¡§Stories of Growth and Socialization in Miyazaki¡¦s Kiki¡¦s Delivery Service and Spirited Away¡¨ Adventure is one of the common themes in animations, Miyazaki¡¦s works are included. What makes Miyazaki¡¦s films special is, the two films Kiki¡¦s Delivery Service and Spirited Away are the stories that depict ordinary characters¡¦ ways of fitting themselves into new environments through getting away from home, working, making friends and so on. Therefore, the moment of the trials which makes characters grow and be confident can be seen as the process of socialization. Related websites: http://nausicaa.net/ Liao, Helen. Section B. ¡§The Influence of Advertising: The Power on Women¡¦s Conception of Beauty¡¨ The advertising always emphasizes the importance of thinness of a female¡¦s body. Thus this has huge effects on women¡¦s life and some women start to have strict standard of keeping slim body shape. Therefore, I will show the serious problems like eating disorder, anorexic and depression caused by advertising. Related websites: http://www.campaignforrealbeauty.com/press.asp?section=news&id=110 Liu, Jane. Section D. ¡§Students¡¦ Learning and Experiences Discussion of FJU English Department Service learning in the Philippines.¡¨ Service Learning activity is designed for college students to enhance their abilities in the following six fields particularly: the growth of an individual and people net work; understanding and use of and professional knowledge, motivation and self-refelxiveness in active learning, critical thinking and civil responsibility.By comparing FJU English department students who had went to the Philippines to do service learning to FJU English department sophomores students with no service learning experience, the paper shows and discusses how the twelve English department students, who went to the Philippines, are different in the previous mentioned six fields.
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