2012 Junior Research Paper Convention
6/1 Friday 1:40-3:30pm LB306 |
Yeh, Abby. Section D. In recent years, globalization has accelerated the fashion industry around the world, and Japanese fashion brand UNIQLO has become one of the largest brands in the world. To examine UNIQLO’s marketing strategy, I did a survey of consumer behavior of UNIQLO by collecting results of 215 copies of the questionnaire. Analyzing the data with SWOT analysis and 4Ps marketing, I would like to examine three points: 1) How do the results of consumer behavior relate to marketing strategy? 2) How does the marketing strategy makes UNIQLO achieve success or be different from other famous brands? 3) Based on the survey, is there something that UNIQLO can improve? People all over the world love relishing chocolate; nonetheless, the cruel truth is that all of us could likely become the accomplices to deteriorate the chocolate child slavery issue in Africa while purchasing it. As a consequence, this research probed into Taiwanese people’s perspectives towards this issue and raised their consciousness of it. To conduct the research, the method of questionnaire distribution would be comprised. The number of 100 quantities of questionnaires was distributed to the target groups of chocolate consumers which had no age limitation. Lastly, the results indicated that Taiwanese people’s attitudes towards this issue were influenced by the economic capacity, knowledge, buying willingness and ethics. Wu, Adam. Section D. Nowadays there are lots of entertainment programs on TV channels in Taiwan. Although the audience can gain a lot of pleasure through watching these programs, there is high potential that the audience would be negatively influenced by their content. Using questionnaire, the analysis of the influences of the entertainment programs on pop culture, teenagers, and the social culture reveals that Taiwan’s entertainment programs do have tremendous impact on the audience, mostly a negative impact. The conclusion is that entertainment programs in Taiwan really need improvement. Chen, Esther. Sec. E. Of American fast food chain stores in Taiwan, McDonald’s is always the most popular and famous one. How can McDonald’s compete with many other American fast food chain stores in Taiwan? This research paper examines marketing strategies of McDonald’s. By analyzing the survey data, this research paper reveals customers’ motivation of ordering, ordering habits, and opinions of customers (aged 16-30) toward McDonald’s. My findings will also provide some suggestions for McDonald’s in Taiwan to make improvements. |