Tuan, Jocelyn. Sec. B.
“Marketing Strategies and Consumers Attitude: Marketers Tempt College Girls into Action”
This paper aims to study the attitude behind consumers’ buying behavior through fashion marketers’ marketing strategies by using print ads. Marketers arouse and motive customers, particularly focusing on college female students through motivation, personality and attitude. In order to achieve maximum profit potential, it is important to recognize consumers’ buying behavior and then pin point the correct marketing strategy for targeted groups. Therefore, this research will conduct both online survey and distribute questionnaire in order to find out what are the main factors in the print ads tempt college female students into purchasing. Besides that, this research will also investigate what types of ad campaigns make big contribution to attract college female students’ attention and further incite their shopping behavior.
Lin, Claire. Sec. C.
“The Motivation of Learning English between College Students Who Received EFL/ESL (English as a foreign or Second Language) Education or Not”
This present study mainly focuses on college students’ motivation of learning English as a second language which is classified into integrative and instrumental orientations to examine if EFL/ESL education off compulsory English education will especially influence students’ learning orientations. In order to measure college students’ learning orientation of learning English as a second language, the present research replicates Moiinvaziri (2002) redesigned questionnaire originating from Gardner’s Attitude/Motivation Test Battery (AMTB); there are 175 responses in total, including those of students from several universities. The research outcome shows that students who have or have not received EFL education are both highly motivated in integrative and instrumental orientations. This study suggests how teachers can implement students’ individual factors of learning English to motivate them to learn better either in school or off school education.
Lin, Lynn. Section A.
"College Students and their Changing Attitudes to Cosmetic Surgery."
In recent years, college students have become more optimistic and open-minded toward cosmetic surgery. A survey therefore is conducted to find out the differences between current college students and those in three or more years ago. From current college students' standpoints, the changes are on their positive visions on those who underwent cosmetic surgery, their beauty-centered responses on seeing successful examples and their more willingness to discuss the topic. However, these changes reflect current college students' ignorance on risks of having cosmetic surgery. Therefore, the purpose of this paper is to remind current college students that when they pursue or want to pursue outer beauty, they should take possible risks into consideration before trying the cosmetic surgery.
Chang, Rex. Sec C.
“Evaluation of Zara and Uniqlo’s Marketing Strategies from Taiwan’s College Students’ Perspectives”
Since October, 2010, the apparel industry in Taiwan has been experiencing a sweeping change because two international clothing brands, Uniqlo and Zara, entered Taiwan’s market successively. Both Uniqlo and Zara have their own unique marketing strategies that contribute to their success. However, little is known about people’s viewpoints of the two brands. Therefore, besides illustrating marketing strategies and philosophies of Uniqlo and Zara, this research involves discovering the attitudes and opinions especially of college students in Taiwan towards the two well-known brands in terms of their marketing strategies. The result will reveal the strengths and weaknesses of their marketing strategies in Taiwan from college students’ perspectives, and it will contribute to Taiwan’s local apparel industries regarding marketing plans in future. |