Generate ideas    
        This step consists of brainstorming to generate creative ideas.  Generating ideas via brainstorming is very important, and we suggest procedures for encouraging creative ideas in the development process. Many designers get stuck at this early point. either spending too Much time trying to come up with the perfect idea or, more frequently, giving up and proceeding with a mediocre idea.  With brain.
storming. the designer, with assistance from others, pursues the goal of generating as many ideas as possible, suspending any judgment of their quality or feasibility until a later time.  We are strong advocates of brainstorming because it has proved to be a method that facilitates creativity and quickly produces a list that will include some interesting and good ideas.