general introduction
A PATTERN FOR PERSUASION

And Some suggestions

From Strategies (p.345-p.356)
 PATTERN
I.  Introduction
  A. Begin by arousing interest, identifying. the subject, and indicating its importance.
  B. State or imply your position on the subject.
II.  Body
A. Clarify your major argument, and then give sufficient reasons to support your position.
B. Indicate one or two of the more important arguments against your position.
C. Refute the positions you have just stated.
D. Present additional arguments in support of your position. 
III. Conclusion 
  A. Restate your position on the issue. 
  B. Present an emotional appeal for your position, perhaps warning what might happen if your position is not accepted. 

Some suggestions:
1 . A human approach. The writer strikes the reader as an honest, believable person who has a genuine interest in his material and in his reader.
2. Solid evidence. The writer does not rely on mere assertion; he uses pertinent facts, details, statistics, or testimony from authorities to back up his statements.
3. Good logic. The writer makes the right connections between his pieces of evidence; he creates accurate generalizations and draws proper conclusions.  If the evidence warrants, the writer makes use of the thinking and organization strategies of cause and effect, comparison and contrast, analogy, etc.
4. An avoidance of fallacy . The writer not only avoids logical errors, he also avoids irrelevancies, false appeals to emotion, or question begging. ( These and other fallacies are explained in this chapter.)
5. A clear argumentative organization.  The writer organizes his argument so that his reader can understand all its parts and how the parts relate to each other and to the thesis.
6. An avoidance of generalization
It is wise to acquire the habit of using qualifying words and phrases where necessary, particularly when you are writing about people and their activities.  But be wary of words that state an absolute condition, words like always, never, continually, every.  also be wary of implying these words in sentences like ["All] people love freedom, or ["All] women dislike men who smoke cigars." here is a list of qualifying words and phrase that you can use with some assurance:
 
usually 
often
a lot 
customarily
nearly
occasionally
many
a little bit
some
sometimes
a great deal
ordinarily
generally
a few
most
almost all

(100%) Mr. Jordan's fortune consists whollyof bar-gold.
(99%) Practically all of his fortune consists of bar-gold.
(95%) His fortune consists almost entirely of bar-gold.
(90%) Nearly all his fortune consists of bar-gold.
(80%) By far the greater part of his fortune...
(70%) The greater part of his fortune...
(60%) More than half of his fortune...
(55%) Rather more than half of his fortune...
(45%) Nearly half of his fortune...
(40%) A large partof his fortune...
(35%) Quite a large part of his fortune...
(30%) A considerable part of his fortune...
(25%) Part of his fortune...
(15%) A very small part of his fortune...
(10%) Not muchof his fortune...
(5%) A very small part of his fortune..
(1%) An inconsiderable part of his fortune...
(0%) None of his fortune..