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[ Literary Criticism / Internet Assisted Courses / English Department ]
I. Much of the ad's appeal depends upon the consumer's identification with the image projected.create the impulse to buy/desire
The general styles: The combination of the images (visual, verbal) is the language of advertising.
--edited and purposeful
--rich and arresting
--involves us; in effect, we complete the message.--the use of symbols
--no secret; simple language
(This section of the book contains a lot of ads as examples and
leading questions. )
The Contemporary Reader (Ed. Gary Goshgarian. Harper Collins. Third ed. pp. 205-61)